Maccabi Tel Aviv FC New Sponsorship Deal


Maccabi Tel Aviv FC announces PenguinPickUp as its main sponsor for the next 3 seasons

Maccabi Tel Aviv FC is pleased to announce its new sponsorship deal with PenguinPickUp for the 2018/2019 to 2020/2021 seasons.

PenguinPickUp is a network of free, convenient and secure pick up locations for online purchases.  Since its launch four years ago in Canada, customers have shipped online purchases from more than 5,000 different retailers to PenguinPickUp. With extended operating hours, customers can collect their online purchases at a time that is convenient for them.

As part of the deal, the PenguinPickUp logo will appear on the Senior Team and Academy shirts. The Training Ground at Kiryat Shalom will be named ‘PenguinPickUp Training Ground’. PenguinPickUp will also be able to capitalize on the entire advertising and digital platform of the Club.

Maccabi Tel Aviv FC’s CEO, Ben Mansford, said: “We are very pleased to be part of this exciting technology business which is aligned with our vision of being an innovative and forward-looking Club. We believe that PenguinPickUp will benefit from extensive exposure and commercial, brand and marketing opportunities to grow their business.”

“With the PenguinPickUp initiative, we are putting a stake in the ground in the world of online shopping,” added Egil Moller Nielsen, SVP Head of Business of PenguinPickUp: “We believe the opportunity is not simply to augment online shopping, but to grow an exciting business around it.”

With over 70 locations across Canada and looking to expand internationally, PenguinPickUp, will be a “one stop pick up” for all e-commerce purchases, including groceries. PenguinPickUp can store fresh and frozen food as well as hard goods such as electronic and apparel.  Customers can ship almost anything to PenguinPickUp from anywhere in the world and any online retailer.

“We believe the partnership with Maccabi Tel Aviv FC will allow us to expand the brand awareness internationally which fits well with our future plans” said Nielsen.

About PenguinPickUp
PenguinPickUp, is a physical and digital service connecting retailers and brands worldwide with consumers.  PenguinPickUp provides a network of over 70 pick up locations across Canada, offering customers with drive-through and walk-in experience that allows online shoppers to come and pick up their packages within minutes.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s